If you have ever wasted enough time on Youtube, you have probably cursed the suggested videos section more times than you would care to count. Now, the display of these suggested videos has been working based on the number of clicks each entry receives. Not the best way to provide the ace content, I agree. Many a times even crappy results may be at the top because users clicked on the result and got out as soon as they realized just how good it was. Realizing this problem, Youtube has just rolled out a new algo to rank these entries in the suggested videos section.

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It’s a digital world, where everything ranging from intelligence to love is found online. So the growth online advertising spend has been seeing globally shouldn’t come as a surprise to anybody. US, which has been leading the online-advertising-spend market has been seeing a growth rate of more than 20% year-on-year and it does not seem likely to see a slump in the chart anytime soon. If analysts are to be believed, and I think they are correct, total online ad spend by 2015 will be hovering close to the $50-billion mark. So, with time at hand, and nothing better to do, I decided to read up on how the world of online-advertising is slithering its way to the $50-billion line.

Search engines, something that will always be attributed to the accelerant to online-advertising continues to be the major source, and companies more-than-ever are showing interest in getting their ads featured on the search results page of major search engines like Google and Yahoo! Banner ads as well, despite being marked ‘soon-to-be-dead’ by analysts, continue to grow strong – and major ad networks are attributing to a significant share of the total ad-impressions served. What is noteworthy here is the dominance of Video advertising as the fastest growing format.

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