I've said this before, and I'll say this again -
Amazon is on Fire! But I never realized that they literally were riding '
on Fire'. The world's largest online retailer unveiled its much talked about under-$200 tablet earlier this week -
Kindle Fire. A device that has a screen size small enough (7-inch display) for it to fit comfortably in your hands, and at a price tag less than half of Apple's cheapest iPad ($499), it is clear that Amazon has Apple in Fire's crosshairs.
Fire is more or less a bumped up version of the Kindle e-book reader, packed with features and runs on Android. The way I see it, Amazon will be able to leverage its dominance in the e-commerce space to ramp up the sale of Fire, and give a real challenge to the iPad with its attractive price tag, and feature-rich product.
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