The social gaming industry has been moving at a speed faster than that of the best car money can possibly buy you. New social games are seeing a growth in subscriptions like never before on any platform, and the number of apps going live on various smartphone marketplaces on a daily basis is simply overwhelming. And most of these apps are games. So how do you reckon the social gaming market is going to shape up in the next 20 months?
Zynga’s recent acquisition of Draw Something drawing game’s creator OMGPOP, for $180-million in cash and $30-million in employee retention is by far the most expensive acquisition Zynga has made so far. While it may appear that the purchase is driven solely by the number of users Draw Something has been able to acquire in a very short span of time, there is more to it than meets the eye. The important thing to note here is that Zynga has the infrastructural capability to replicate the same product (it does have few similar products already); and allocate enough marketing expenses to acquire users.
SRK's media firm, Red Chillies Entertainment, recently entered into an agreement with Indiagames to roll out a social game - Ra.one | Genesis - to promote the upcoming superhero movie.
