Well, I have never hidden my admiration of the businessman behind the actor SRK, and with his latest movie - Ra.one - he has taken the businessman in him to a whole new level. In a world still pretty much dominated by the analogue norms, where the presence of digital protocols are limited to the launch of website for each of the movies, and some social media promotion, SRK has taken the game up a few notches by the first real integration of the digital space into the movie industry.

SRK's media firm, Red Chillies Entertainment, recently entered into an agreement with Indiagames to roll out a social game - Ra.one | Genesis - to promote the upcoming superhero movie.

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