Few weeks back, it was Google that was doing what currently Amazon is doing to me. Tracking down everything that the company has been doing is proving to be a Herculean task with every passing day. Announcing the proposed launch of an ambitious 7" android-based tablet, followed by the complete redesign of the Amazon website (a move targeting an increase in usage of the site on second screens), planned entry into the $10-billion Indian e-commerce market, and now the rumors of Amazon coming up with something that can be called Netflix for books - I don't even understand where they are getting the time to even execute everything. All of it at the same time.

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