The world was eagerly waiting for Apple to showcase iPhone5 on its product launch on Tuesday. (The reason why I keep Apple as the protagonist here, and not the new CEO Tim Cook, is fairly simple – Let’s face it, he is no Steve Jobs!) And then there was no iPhone5. Well, while most people would have been surprised at this ‘unlikely’ turn of events, it did not come much as a shock. It was certainly an unexpected outcome, but what else would you expect out of the guy who till few weeks back used to be in-charge of clearing the inventories at Apple. Not a mundane task, I agree; but then it is nowhere close to what a CEO is expected to do – meet up to the expectations of your consumers, and then do some more.

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