Online advertising on steroids - brands pumping in more and more!
It’s a digital world, where everything ranging from intelligence to love is found online. So the growth online advertising spend has been seeing globally shouldn’t come as a surprise to anybody. US, which has been leading the online-advertising-spend market has been seeing a growth rate of more than 20% year-on-year and it does not seem likely to see a slump in the chart anytime soon. If analysts are to be believed, and I think they are correct, total online ad spend by 2015 will be hovering close to the $50-billion mark. So, with time at hand, and nothing better to do, I decided to read up on how the world of online-advertising is slithering its way to the $50-billion line.
Search engines, something that will always be attributed to the accelerant to online-advertising continues to be the major source, and companies more-than-ever are showing interest in getting their ads featured on the search results page of major search engines like Google and Yahoo! Banner ads as well, despite being marked ‘soon-to-be-dead’ by analysts, continue to grow strong – and major ad networks are attributing to a significant share of the total ad-impressions served. What is noteworthy here is the dominance of Video advertising as the fastest growing format.
