Among the start-ups I have been following, there is one that is worthy of its name - InMobi, a mobile advertising platform - something that started back in 2007 as a SMS based localised shopping deals and ads. Finally realizing the potential of mobile phone applications and the penetration of handheld devices in our lives, they went ahead to become a platform that provides a bridge between mobile-app publishers and advertisers. But this, here, today is not about InMobi. It is about an interesting article I read by Shamanth Rao (Head of Campaign Management, APAC regions at InMobi) - on how you and I are paying for every Akash tablet the government is selling around.

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